Loren Lockyer | Designer for Digital, Print and Marketing Teams

Locally Organic

Locally Organic is a fictional online supermarket I created during my UX studies, specializing in Australian organic groceries. I conducted UX research to design clear, user-friendly, and goal-driven experiences.

Brand Identity

Locally Organic required basic branding. A logo, color palette and brand look and feel.

User Research

I carried out my user research using a structured, step-by-step process.

  1. Identify business and user goals
  2. Complete Persona Interviews
  3. Create User Personas
  4. Define Information Architecture
  5. Complete Competitor Analysis
  6. Create basic Wireframes

Click the image to view the report.

Usability Test Report

I completed my Usability Test report by following a clear, structured process.

  1. Create User Test Script
  2. Identify key tasks (e.g. searching for a product, adding to cart, completing checkout)
  3. Select participants that reflect my defined User Persona’s
  4. Complete and document results of User Testing of Wireframes
  5. Analyze findings in a report format

Click the image to view the report.

Wireframes and Specifications

I completed my Wireframes and Specifications Report by following these steps.

  1. Create a Site Map
  2. Detail the features and usability of each Wireframe

Click the image to view the report.

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