Australian Strategic Materials (ASM) is a critical metals company focused on mining, processing, and supplying rare earths and specialty metals for advanced technologies and clean energy solutions.
Brand Identity
Working with ASM’s marketing team, I created a full brand identity through client workshops, briefing questionnaires, and mood boards. I delivered brand guidelines, asset libraries, social media content, reports, marketing materials, and templates to ensure a unified, professional, and cohesive presence across all channels.
Annual Report
Working closely with an editor in a fast-paced, high-pressure environment, I designed ASM’s 70-page 2020 Annual Report using InDesign, with support from Photoshop and Illustrator.
