IRONMAN is a global sports brand known for organizing endurance races, including long-distance triathlons that combine swimming, cycling, and running across challenging courses worldwide.
Event Branding
I designed all marketing, signage, and communications for over 35 IRONMAN events across Asia-Pacific and Europe. Each year, I refreshed the event branding to balance brand consistency with new energy, I was the brand and event brand gatekeeper and ensured all stakeholders upheld brand integrity.
Social Media
I collaborated with the marketing and eCommerce team to build a strong online presence through digital advertising and social media.
Billboards
Billboards are a powerful way to reach local communities. Throughout my time at IRONMAN, I’ve had the opportunity to design many, both digital and print.
Merchandise
I truly enjoyed designing the finisher t-shirts, towels, medals, and trophies for each of my events.
