Kemcal (a Speciality Chemicals Sourcing Company) engaged me to design the brand for their new business. I delivered the full suite from brand identity and guidelines to online ads, social media assets, and a custom designed WordPress website.
Brand Identity
The client had already established a strong sense of their vision, mission, and purpose, along with preliminary research into their target audience. I helped refine this further by creating detailed user personas and conducting a comprehensive competitor analysis to sharpen their market positioning.
The client expressed a strong preference for a bold wordmark to reflect strength and clarity. I explored two distinct brand mood boards, followed by curated image galleries and a comprehensive Brand Guidelines document based on the selected direction. Throughout the process, my goal was to strike a balance between professionalism, modernity, and a little bold personality.
Website
Kemcal’s website plays a critical role in their sales funnel. I contributed by shaping the copy, creating basic wireframes in Figma, and building the site using the Stratus WordPress theme.
View the website here.
Online Advertising
LinkedIn and Google Ads are key drivers in Kemcal’s sales funnel. I designed a cohesive suite of digital advertisements to support their campaign efforts.
Packaging Design
I designed Kemcal’s Methylene Blue USP 1% label in Adobe InDesign, following a brief for a simple, easy-to-read layout.
After it was produced and printed, I was provided an amateur taken product shot, which I refined in Adobe Photoshop by cleaning the background and enhancing it to look more sleek and professional.
