I teamed up with the MadeComfy team on various projects in an ongoing freelance role, supporting their Marketing and Sales teams with brand strategy and design across both digital and print.
Brand Identity
Building on early brand ideas from an outside team, I used a solid design strategy to create cohesive, practical solutions that worked smoothly across both digital and print.
I developed a comprehensive brand guideline, a visual asset library, social media assets, marketing collateral, and presentation/doc templates to help MadeComfy show a clear, consistent, and polished look across all touchpoints.
Sales Decks
The MadeComfy sales team pitch to property developers, entrepreneurs, real estate agents, and property owners. I collaborated with the sales team to create a versatile sales deck that could be customized for different audiences. I designed the deck in Adobe InDesign, then moved it into PowerPoint, where I added more content so that the sales team could make small edits—but only within set limits.
Social Media
I regularly designed content for Instagram and LinkedIn to support the marketing team. Here are a few examples of general Instagram posts designed in Adobe Photoshop.
